Business training shaped around your people and priorities.
Marketing Know-How designs and delivers tailored learning for organisations across the Middle East. From leadership and commercial skills to marketing and product management, we bring experienced specialists together around the capabilities your teams need to build.
Training that starts with your challenge
A useful programme begins with understanding what your organisation needs people to do differently. We work with you to define the challenge, identify the right expertise and shape practical learning around your team, context and objectives. Our topics are deliberately broad because each assignment starts with a different question.
Experienced specialists
A network of practitioners with expertise across business disciplines, brought together to suit the brief.
Relevant to your context
Programmes shaped around the audience, their work and the environment in which they operate.
Learning that continues
Face-to-face or online training in English or Arabic, with coaching recommended to support application.
Where our specialists work
Leadership and people development
Adaptive leadership, team leadership, coaching skills, emotional intelligence and decision making.
Commercial and sales capability
Business acumen, solution selling, sales management, negotiation and commercial mindset.
Marketing, brand and customer experience
Strategic marketing planning, brand management, insight generation and communications.
Product, innovation and change
Product strategy and management, launch excellence, innovation leadership and change management.
A network of business learning specialists
Founded by Rob Hancock, Marketing Know-How has evolved from a marketing focused training practice into a broader network of business learning specialists. We combine substantial international experience with a flexible approach to each brief.
More about our people and approachTell us what your team needs to achieve
Whether you have a defined programme in mind or are still exploring the right approach, we would be pleased to discuss your objectives and the people you want to develop.
Get in touch