Experienced people, practical learning
Marketing Know-How helps organisations develop the skills and confidence of their people. Our work began in marketing capability and has grown into a wider range of business disciplines, delivered by a network of specialists selected for the needs of each assignment.
Rob Hancock
Rob founded Marketing Know-How after an international career in senior marketing and brand roles. He works with clients and training partners to understand their brief and assemble the specialist expertise needed to deliver it. His experience in facilitating real business challenges informs the practical approach behind the company.
Over more than eighteen years he has worked with over twenty thousand managers across fifty-plus countries, designing and facilitating workshops that leave people with tools they can use the following week.
Meet the full teamListening first, then building the right programme
Rather than starting with a standard course list, we look at the audience, the business challenge and the outcome that matters. We then bring together the right expertise and design a programme that can be delivered face to face or online, in English or Arabic.
Where appropriate, we recommend coaching to help participants put the learning into practice.
A team with breadth and depth
Our associate network spans leadership, commercial skills, marketing, product management and more. The right facilitator depends on the subject, audience and delivery format, so we introduce the specialists best suited to each programme rather than working from a fixed roster.
Meet the teamWorking across the Middle East
We understand that effective learning must make sense in the setting where it is delivered. Our work has a strong focus on the Gulf region, particularly Saudi Arabia, and we adapt programmes to the organisation and audience rather than assuming one approach works everywhere.